
Gill's Fish Market
Gill's Fish Market
Heritage Seafood Brand
Heritage Seafood Brand
Down by the foggy piers of Sausalito, where the salt air curls through the streets like a whispered memory, stands Gills Fish Market. Since 1940, the Gillford family has slung the freshest catch with a wink, a story, and a whole lot of heart.
A neighborhood institution where the motto is simple: "You're not a customer-you're family." Generations have walked through the doors for crab, cod, and comfort, but now Gills is casting a wider net. With a newly minted food truck, they're taking their seafaring soul to the streets. Same old soul, brand new wheels.
Down by the foggy piers of Sausalito, where the salt air curls through the streets like a whispered memory, stands Gills Fish Market. Since 1940, the Gillford family has slung the freshest catch with a wink, a story, and a whole lot of heart.
A neighborhood institution where the motto is simple: "You're not a customer-you're family." Generations have walked through the doors for crab, cod, and comfort, but now Gills is casting a wider net. With a newly minted food truck, they're taking their seafaring soul to the streets. Same old soul, brand new wheels.
Visual Direction:
Visual Direction:
Coastal, Heritage, Maritime, Minimal, Authentic
Coastal, Heritage, Maritime, Minimal, Authentic

For this project, I carefully designed the visual identity that draws inspiration from the marine lifestyle of California. Each element - from the logo and typography to the colour palette and icon system - was intentionally chosen to evoke the freshness, warmth, and authenticity of the coast.
For this project, I carefully designed the visual identity that draws inspiration from the marine
lifestyle of California. Each element - from the logo and typography to the colour palette and icon system - was intentionally chosen to evoke the freshness, warmth, and authenticity of the coast.





Gill's Fish Market
Heritage Seafood Brand

Down by the foggy piers of Sausalito, where the salt air curls through the streets like a whispered memory, stands Gills Fish Market. Since 1940, the Gillford family has slung the freshest catch with a wink, a story, and a whole lot of heart.
A neighborhood institution where the motto is simple: "You're not a customer-you're family." Generations have walked through the doors for crab, cod, and comfort, but now Gills is casting a wider net. With a newly minted food truck, they're taking their seafaring soul to the streets. Same old soul, brand new wheels.
Visual Direction:
Coastal, Heritage, Maritime, Minimal, Authentic

For this project, I carefully designed the visual identity that draws inspiration from the marine lifestyle of California. Each element - from the logo and typography to the colour palette and icon system - was intentionally chosen to evoke the freshness, warmth, and authenticity of the coast.






Let's Work Together
Made in Framer @ 2026
Let's Work Together
Made in Framer @ 2026
Let's Work Together
Made in Framer @ 2026


