Hollow Hills
Hollow Hills
Witchy Soaps
Witchy Soaps
Hollow Hills is a fictional artisanal soap and indie wellness brand inspired by Appalachian folklore, misty forests, and the quiet beauty of nature. It transforms everyday cleansing into a meaningful ritual through handcrafted botanical soaps, atmospheric storytelling, and immersive design.
Every ritual-based soap is accompanied by a collectible Lore Card featuring an original tale inspired by Appalachian folklore, encouraging customers to collect stories as they embrace moments of mindful self-care.
Blending rustic charm with subtle mysticism, the brand invites customers to slow down, reconnect with nature, and "wash away what haunts you." More than just skincare, Hollow Hill offers a comforting escape into a world where folklore, craftsmanship, and self-care come together.
Hollow Hills is a fictional artisanal soap and indie wellness brand inspired by Appalachian folklore, misty forests, and the quiet beauty of nature. It transforms everyday cleansing into a meaningful ritual through handcrafted botanical soaps, atmospheric storytelling, and immersive design.
Every ritual-based soap is accompanied by a collectible Lore Card featuring an original tale inspired by Appalachian folklore, encouraging customers to collect stories as they embrace moments of mindful self-care.
Blending rustic charm with subtle mysticism, the brand invites customers to slow down, reconnect with nature, and "wash away what haunts you." More than just skincare, Hollow Hill offers a comforting escape into a world where folklore, craftsmanship, and self-care come together.
Visual Direction:
Visual Direction:
Nostalgic, Rustic, Mystical, Atmospheric, Handcrafted
The visual identity of Hollow Hills embraces nostalgia, rustic craftsmanship, and subtle mysticism. Inspired by mist-covered forests, winding woodland trails, and foggy hills, the design evokes the quiet mystery of Appalachian folklore. The typography carries a slightly haunting character, while a palette of light beige and soft black, paired with handmade paper textures, reinforces the brand's artisanal and nature-inspired aesthetic.
The packaging system features natural brown-beige paper with color-coded labels to distinguish the brand's initial collection of six ritual-inspired soaps while maintaining a cohesive identity. A star icon in the logo symbolizes magic and enchantment, subtly reflecting the folklore and storytelling woven throughout the brand.
The visual identity of Hollow Hills embraces nostalgia, rustic craftsmanship, and subtle mysticism. Inspired by mist-covered forests, winding woodland trails, and foggy hills, the design evokes the quiet mystery of Appalachian folklore. The typography carries a slightly haunting character, while a palette of light beige and soft black, paired with handmade paper textures, reinforces the brand's artisanal and nature-inspired aesthetic.
The packaging system features natural brown-beige paper with color-coded labels to distinguish the brand's initial collection of six ritual-inspired soaps while maintaining a cohesive identity. A star icon in the logo symbolizes magic and enchantment, subtly reflecting the folklore and storytelling woven throughout the brand.
Maneridge
Maneridge
Equestrian Club
Equestrian Club
Louis and Marie's
Billiards & Cocktail Lounge
Billiards & Cocktail Lounge
The Secret Garden
Flower Shop
Flower Shop
Hollow Hills
Witchy Soaps
Hollow Hills is a fictional artisanal soap and indie wellness brand inspired by Appalachian folklore, misty forests, and the quiet beauty of nature. It transforms everyday cleansing into a meaningful ritual through handcrafted botanical soaps, atmospheric storytelling, and immersive design.
Every ritual-based soap is accompanied by a collectible Lore Card featuring an original tale inspired by Appalachian folklore, encouraging customers to collect stories as they embrace moments of mindful self-care.
Blending rustic charm with subtle mysticism, the brand invites customers to slow down, reconnect with nature, and "wash away what haunts you." More than just skincare, Hollow Hill offers a comforting escape into a world where folklore, craftsmanship, and self-care come together.
Visual Direction:
Nostalgic, Rustic, Mystical, Atmospheric, Handcrafted
The visual identity of Hollow Hills embraces nostalgia, rustic craftsmanship, and subtle mysticism. Inspired by mist-covered forests, winding woodland trails, and foggy hills, the design evokes the quiet mystery of Appalachian folklore. The typography carries a slightly haunting character, while a palette of light beige and soft black, paired with handmade paper textures, reinforces the brand's artisanal and nature-inspired aesthetic.
The packaging system features natural brown-beige paper with color-coded labels to distinguish the brand's initial collection of six ritual-inspired soaps while maintaining a cohesive identity. A star icon in the logo symbolizes magic and enchantment, subtly reflecting the folklore and storytelling woven throughout the brand.
Maneridge
Equestrian Club
Louis and Marie's
Billiards & Cocktail Lounge
Let's Work Together
Made in Framer @ 2026
Let's Work Together
Made in Framer @ 2026
Let's Work Together
Made in Framer @ 2026